recommended Canon digital cameras
launches new PowerShot S3 IS; improved monster zoom compact
is pleased to announce the launch of the 12x optical
zoom PowerShot S3 IS. Successor to the popular
PowerShot S2 IS, the latest addition to the PowerShot
S-series incorporates a 6.0 Megapixel CCD sensor, Canon's
renowned optical Image Stabiliser technology and video
functionality rivalling that of dedicated digital video
camcorders. Sporting a striking new finish in gunmetal
grey, the compact PowerShot S3 IS answers the demands
of advanced photographers with several improvements over
its predecessor, including an increased sensitivity range
of ISO 80 to ISO 800, a larger 2.0" vari-angle LCD
screen, widescreen (16:9) recording, new movie features
and an additional Sports mode.
The PowerShot S3 IS features:
optical zoom lens with USM and UD lens element
Optical Image Stabiliser
6.0 Megapixel CCD
Larger size 2.0” Vari-angle LCD
30fps VGA movies with stereo sound and Photo in Movie
DIGIC II, iSAPS and Flexizone AF/AE for fast, precise
results and 2.3 fps continuous shooting performance
20 shooting modes and My Colors photo effects
High ISO Auto and ISO 800 for low light flexibility
Widescreen (16:9) recording
PowerShot S3 IS caters for serious photo enthusiasts seeking
extended zooming flexibility and fully featured movie
recording in a versatile compact digital stills camera.
Still the most powerful zoom in a Canon digital compact
camera (36 – 432mm f/2.7-f.3.5), the PowerShot S3
IS’ lens incorporates the same leading technologies
used in Canon's professional EF lenses. An Ultra-Sonic
Motor (USM) drives rapid and near-silent zoom operation;
an Ultra-low Dispersion (UD) lens element significantly
reduces chromatic aberration in telephoto shots; Canon's
optical Image Stabiliser  (IS) technology counteracts
camera shake to reduce image blur when shooting stills
or recording video, essential for handheld shots at longer
focal lengths. IS allows photographers to shoot at shutter
speeds up to 3 stops slower for reliable flash-free photography
in low light conditions.
PowerShot S3 IS's 12x optical zoom combines with digital
zoom to deliver 48x magnification for recording both stills
and video. For even wider framing options, optional Wide
and Tele converter lenses extend the focal length from
wide 27mm to super-tele 648mm (35mm film equivalent) for
an impressive 24x optical zoom. A Super Macro mode with
0cm shooting distance and optional Close-Up lens 500D
(58mm) allow for detailed macro photography.
In addition to Image Stabilisation, the PowerShot S3 IS
features a new High ISO Auto setting and ISO 800 to further
extend the camera's low light shooting capabilities. High
ISO Auto automatically sets exposure using the higher
range of ISO sensitivities, enabling faster shutter speeds
in low light and increased image stability at the telephoto
end. A dedicated ISO button allows for easy switching
between ISO sensitivities.
Powerful video functions make the PowerShot S3 IS far
more than just a high performance digital still camera.
A dedicated movie button means users do not need to switch
modes to start recording, so spontaneous moments can be
instantly captured in full motion. Users can record smooth
30fps VGA quality movies of up to 1GB  with stereo
sound, or create 60fps QVGA clips for sharp slow motion
playback. The Movie mode also allows users to pre-select
exposure and white balance, zoom throughout the camera's
focal range and manually adjust focus while shooting.
A Photo In Movie feature enables the capture of full resolution
digital stills during video recording.
The PowerShot S3 IS offers 20 shooting modes including
full Manual mode, Aperture Priority and Shutter Speed
Priority. Together with 2.3 fps continuous shooting, a
new fast-shutter Sports mode with improved auto focus
accuracy provides unprecedented capabilities for capturing
action sports sequences. Special Scene modes – such
as Night Snapshot and Snow – assist with tricky
lighting conditions, while Colour Accent and Colour Swap
modes enable dramatic colour effects to be applied to
both images and movies. Canon's My Colours photo effects
have been enhanced for this model, and can now be applied
to images both before and after shooting.
PowerShot S3 IS features a new Widescreen mode (2816 x
1584 recording pixels) for capturing still images in 16:9
format – perfect for viewing images on widescreen
television or printing wide (10 x 20cm) photos with a
SELPHY Compact Photo Printer  .
and other features
A new, dedicated Print menu simplifies printing of multiple
images. Full PictBridge support means users can print
directly to any PictBridge compatible printer without
the need for a PC. New PictBridge features include the
ability to print shooting data and optimise faces in portrait
shots when connected to a compatible Canon PIXMA printer.
The camera's ID photo and movie stills features are also
available when connected to a SELPHY CP Series Printer.
A handy Print/Share button allows one-touch printing and
easy uploads to
or Mac systems.
The camera's menu system now features support for Arabic,
bringing the total number of supported languages to 23.
The PowerShot S3 IS will be available from early May 2006,
priced at £449.00 RRP inc. VAT/ €649.99 RRP
PowerShot S3 IS has been rated at 'highly recommended
digital camera' by different reviewers.
See Technologies Explained
See Technologies Explained
Depending on memory card speed and capacity.
Requires Paper and Ink Set KW-24IP and Wide size Paper
The PowerShot S3 IS comes bundled with the following Canon
EX 5.6 (Windows), ImageBrowser 5.6 (Macintosh): For organizing
and editing images, movies and slideshows.
PhotoStitch 3.1: For creating panoramic photos from multiple
images (Windows and Macintosh).
Also included is ArcSoft's photo manipulation software
bundled software supports Windows 98 (SE), Me, 2000 (SP4),
XP (SP1/2) and Macintosh OS X v10.2-v10.4. The PowerShot
S3 IS supports PTP for driverless transfer to Windows
XP and Macintosh OS X.
of the camera are eligible for membership of CANON iMAGE
GATEWAY , 100MB of online ‘personal gallery’
space for sharing stills and video with family and friends.
A complete range of optional accessories is available
to extend the functionality of the PowerShot S3 IS:
1.5x lens (TC-DC58B)
Wide-converter 0.75x lens (WC-DC58A)
Lens Adapter/Hood Set (LAH-DC20)
Close-Up Lens 500D (58mm)
High Power Flash HF-DC1
Soft Case (DCC-90)
Compact AC Power Adapter (CA-PS700)
Battery and Charger Kit (CBK4-300)
The camera is compatible with MMC/SD cards, and comes
supplied with a 16MB Canon card.
Canon's lens shift-type optical Image Stabiliser counteracts
the camera shake caused by slight hand movements. Vibration
sensors detect the angle and speed of movement and send
this information to a processor, allowing the camera to
compensate. This adds stability to hand-held, telephoto
or moving shots and enables shooting at shutter speeds
of up to three stops slower with no noticeable increase
in image blur.
Canon's purpose-built DIGIC II (DIGital Imaging Core)
image processor links all primary camera functions for
maximum efficiency. High-speed processing results in outstanding
responsiveness, rapid auto focus and extended continuous
shooting ability. Advanced image processing algorithms
deliver superb image detail and colour reproduction with
accurate white balance and minimal noise. DIGIC II operates
efficiently to extend battery life, for longer shooting
on a single charge.
iSAPS (Intelligent Scene Analysis based on Photographic
Space) automatically optimises key camera settings before
every shot. Each scene is analysed and cross-referenced
against Photographic Space – a vast in-camera library
of photographic data. This enables the camera to make
optimal adjustments to auto exposure, auto focus and auto
white balance before image capture occurs.
Canon's 9-point AiAF (Artificial Intelligence Auto Focus)
automatically scans and selects subjects from a set of
nine focusing areas across the scene. This ensures accurately
focused images even when subjects are not in the centre
of the frame.
FlexiZone AF/AE lets users manually select the focus point
from almost any point in the frame by moving the auto
focus window in the viewfinder. Exposure is linked to
the focus point to ensure that the chosen subject is accurately
focused and exposed.
Dispersion (UD) lens technology
No matter how well engineered, conventional optical glass
lens elements cause chromatic aberrations which can ‘soften’
images and appear in photographs as fringing around the
outside edge of subjects. Canon’s Ultra-low Dispersion
(UD) glass has special optical properties to successfully
reduce these aberrations. Especially effective in super
telephoto lenses, UD glass helps to deliver crisp, sharp,
high contrast images.